There's really only one reason to go natural - your customers want it. Red Lion can help. We can source conventional and organic ingredients for you products, so contact us today. "there is a decided preference for natural ingredients on the part of the consumers, which offers many opportunities for known botanicals as well as newly discovered natural ingredients, resulting in a synergistic growth effect for herbal cosmeceuticals." Dr. Anja Dahten & Dr. Joerg Gruenwald http://www.insidecosmeceuticals.com/articles/2009/04/cosmeceutical-trends--a-european-perspective.aspx "Customers see the key benefit of natural relating to “me” the individual; and more altruistic concerns such as environmental issues. The concepts of fair trade and ethics are secondary considerations. For most consumers, naturals are highly aspirational and, as such, command a premium price." European Cosmetic Market, February 2003 http://www.article13.com/A13_OurPress.asp?strAction=GetPublication&PNID=510 "One of the main drivers of growth in natural cosmetics has been the consumer trend towards healthier lifestyles. Rightly or wrongly, good health is often associated in consumers’ minds with all things natural, while chemicals are considered by some to be the root of all evil. Consequently, these perceptions have given rise to demand for natural additives and ingredients used in cosmetics." Natural ingredients drive growth in cosmetics and toiletries, by Euromonitor International http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=348&Itemid=77 "Natural products are gaining popularity as consumers increasingly avoid artificial additives. Driven by reports about adverse effects of synthetic ingredients such as increasing incidence of allergies or behavioral changes in children, consumers are switching to natural ingredients. At the same time awareness about the functional benefits of natural ingredients is increasing." Switching to Natural Food and Drinks Ingredients: Emerging opportunities in wellbeing, functional and specialty ingredients "Over two thirds of consumers would like to know more about how companies in the cosmetics sector source their natural ingredients, says a recent survey. " Katie Bird http://www.cosmeticsdesign-europe.com/Products-Markets/Consumers-want-to-know-more-about-natural-ingredients-sourcing-says-study

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